One can’t spend a day without discovering a new app or online service that delivers something at home. It’s not just the explosion of food delivery, which is today one of the most crowded startup markets. You can now shop groceries using Deliberry, or Amazon prime. Uber is moving into the home delivery market. Glovo brings everything home for you. MrJeff collects your clothes and gives them back clean and ironed. Wallapop lets you buy and sell second hand stuff from your neighbours, based on your location.

We are starting to outsource cleaning, ironing and cooking: we used to do it ourselves, or have a maid to do it, but now there are specialised services. This is also related to the servitisation trend, where instead of owning a car or a bike, we rent it by the hour. This specialisation / servitisation evolves in a new spatial distribution of activities. By the way, it could actually be a good thing for the environment.

I was recently invited to teach at the University of Sassari, in Alghero, Sardinia, by professor Plaisant. Amazing place, and really interesting discussions. I there realised how much these trends are mainly urban. This spatial redistribution happens within the city. The rural areas are almost totally excluded. They don’t receive Amazon Prime or Glovo, they can’t buy food to be delivered at home. This explosive trends towards home delivery is excluding those areas which could actually most benefit from it. This could be one important component of this deep cultural divide that became apparent in the US elections.

This is nothing new, but prompts two questions:

  • can we build a peripherality index  by scraping delivery fees and conditions from home delivery services?
  • can we build sharing economy apps around the needs of rural areas, where for instance residents of the countryside run their own delivery services which become interoperable with existing home delivery services? A kind of last mile shared delivery?

And let’s not forget that overlooking the needs of those in rural areas can be very, very dangerous.