The overall data are surprising, in a negative sense. As you can see in the chart, Europe is now lagging far behind America and Asia.
- The European market at 5.43 bn EUR is much smaller that the Americas (33.58bn) and the Asian (94.61bn).
- It is growing more slowly (+92% against +248% and +366% respectively).
- The pace of European growth is decreasing (+151% in 2014, 92% in 2015) while others are accelerating.
- Even considering only the market leader in each continent, the UK grew much slower than the US and China.
I know that it is not correct to put in the same bucket North and South America, Asia and Pacific, but that’s the way it is in the report. And in any case, it does not change the story.