In my work, I have to develop creative ideas. But when I present them, I have to back them up by evidence.
Before Google, you had to study the literature, develop the ideas based on that, and write.
Now, I first start with an idea (building on what I know, what I’ve studies previously) and then I search on Google for evidence to back it up. Whatever your idea is, you will always find a pdf (even better in Google Scholar) that presents and defends exactly that idea.
Not exactly a scientific method…