In the context of the collaborative Gdansk roadmap, I have been thinking about ways to measure the success or failure of such online engagement initiatives.
Any success has to be measured against the stated objectives. When I organize similar initiatives (and I start to have quite a few) I have a scale of objectives, from the most basic (tools that workk smoothly) to the most advanced (receiving good input from interesting people).
- Avoid technical hiccups: number of complaints; degree of innovation (from mature to world first implementation)
- Ensure takeup: number of contributions, number of contributors
- No spam: number of spam comments
- Ensure high quality content: % of contributions judged as useful; % of new contributors (previously not engaged)
What do you think? Is this a good first list?