Related to the previous post on leverages, there lies the big difference between traditional IT tools and web2.0.
Let’s take the example of eGovernment.
I argue in the presentations and article that e-government did not deliver its objectives because it required organisational and cultural change. It tried to impose it from the outside in without providing the incentives to change. Government should have become citizen-centric as a prerequisite to take advantage of IT investment.
Web2.0 instead is generates cultural change: projects like patientopinion, farmsubsidy, fixmystreet and theyworkforyou act on the incentives (the leverages, the chinks in the armour) for government change by exposing government behaviour.

Companies somehow have to be customer-oriented because they are profit seeking, but government always struggled to be citizen-centric because they lacked the incentives to do so (being largely a monopolist).
The impact of web2.0 in government can be larger than in business because it finally provides an incentive to make government citizen-oriented.
This incentive is transparency and the deriving public blame/praise.


Powered by ScribeFire.