The global trade (un)balance of data-driven services

Today I gave a presentation at Microsoft Social Computing event, and I would like to elaborate on this.

I think that international trade theory, mentioned in my previous post, could prove very useful for analysing the situation of social computing and big data in the EU.

I will elaborate on that in a series of post, starting from the basic ideas:

- because of the lack of strong EU social networks, the large majority of personal data published by European citizens on social networks is now owned by the US

- the US own the “social personal data” of EU citizens and builds on top of it value added services, which resells to Europeans – not only social networking but also advertising

- this is a positive feedback loop where more data drive to better services, so the EU-US gap is likely to grow

What do you think?

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One Response to The global trade (un)balance of data-driven services

  1. As Europe is about 4 years behind the US, it is a matter of time to reduce that gap and collaboratively grow value added services on both sides of the Atlantic. That’s actually part of my vision for DA12social http://daa.ec.europa.eu/content/social-media-strategy-europe

    Europe needs to evolve from tactical thinking “what could we do with social media” to strategical thinking “This is how we leverage social media to reach our goals”.

    Closing the gap is one key activity – actually to the benefit of both the US and EU.

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